McDonald’s is launching a replacement world
packaging style that comes with QR codes to allow customers biological process
data regarding their food. it's the newest complete to push informed selections regarding health, as Coca-Cola
created headlines last week for a billboard that aims to tackle avoirdupois.
The styles are going to be featured on all
carry-out luggage and fountain potable cups, act ‘brand stories’ and delivering
facts with a mixture of text and illustrations. If the QR codes area unit
something just like the Trackmymacca app in Australia, they may conjointly
embody data regarding wherever the food comes from. Kevin Newell, McDonald’s
chief complete officer, said:
Our new packaging is meant to have interaction
with customers in relevant ways in which and celebrate our complete. Customers
tell US wish they need they require to understand a lot of regarding the food
they're feeding and that we want to create that as straightforward as doable by
golf stroke this data right at their fingertips.
McDonald’s gathered client input on these new
styles and consulted its world conductive Council, WHO stressed the importance
of providing access to nutrition data and support victimization the packaging
to attach customers to facts regarding menu things.
The new packaging styles began launching last
week within the U.S. and can rollout worldwide throughout the year, with the
text being translated into eighteen totally different languages.
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